![]() launch will be supported by a 360-marketing and communication plan, which will include an aggressive TV plan within the Viacom18 network and outside the network. Earlier, the network had launched some of the popular IPs such as Pakdam Pakdai, Motu Patlu, Shiva, Gattu Battu, Rudra Boom Chik Chik Boom on Nick. ![]() ![]() With the launch of Golmaal Jr., the network will bolster the brand’s content portfolio with a total of eight IPs. ![]() This is why it makes complete sense for us to create and put a popular franchise for which I don't have to create enough awareness to make sure I get enough eyeball on that channel,” she further added. It was affected due to the changes in the distribution ecosystem, Nick survived because it is a number one channel and there is a lot of pull for that channel whereas Sonic is dealing with distribution perspective. “Sonic was ailing because there was a lot of new competition with the launch of Discovery Kids, Sony Yay. Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and the Kids TV Network at Viacom18, said that rather than overachieving with one platform, it is better to start building the second strong channel, which will not only help us to build from viewership perspective but from the ad revenue perspective as well. Produced by Nickelodeon and created by Reliance Animation and Rohit Shetty Picturez, the new animated series will go on air from May 13 at 1.30pm. In order to attract viewers on Sonic, the network will launch a new IP, ‘Golmaal Jr.’, which will be an animated series based on the popular Golmaal franchise. As a result, the network has now decided to focus on strengthening the position of Sonic with the new franchise. Nick being a top channel has managed to survive the turbulent distribution ecosystem after TRAI’s NTO implementation but Sonic witnessed an impact in its top line. ![]() Despite the setback suffered due to the implementation of TRAI’s NTO, the channel has enjoyed around 9% to 10% of category growth and is said to reach around 44 million kids in the country. In 2018-19, Nick had 18% market share and a 14% increase in the top line. For around five years, the network has managed to secure top spot for its kids’ channel Nickelodeon and has been working on building Sonic as a strong second in the genre. Viacom18 is one such network that has been catering to this shifting audience for several years. Attracting kids and catering to their choices of entertainment is one of the toughest propositions across entertainment platforms, be it films, television or digital. ![]()
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